Fraunhofer-Gesellschaft recently lost a court judgement over the use of and image of Deutsche Bahn’s ICE 3 train in a brochure. As the ICE 3 is a registered design, Fraunhofer-Gesellschaft were found to have breached the German Design Act. The details are – as always – complex, but there is a fabulous summary of the case and the implications for marketers in the Osbourne Clarke website (free registration required).

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Technology and Marketing Legislation