There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK. The first talks about the latest developments surrounding the use of cookies (based on the recent EU Privacy and Electronic Communications Directive 2002/58/EC. The second article discusses the impact of the new bribery laws on marketers – could the new laws affect the ability of companies to run campaigns that provide incentives to salespeople working for their distributors? [free registration required to read the full articles]

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Technology and Marketing Legislation UK and British Technology Publications