It wasn’t long ago that the Pro-Talk websites were one of the hottest and fastest growing media channels in B2B tech. Chris Rand built a media company by devising a simple approach and replicating across several industries. In the early days, these sites faced criticism because press releases were posted with little editing, but they soon worked hard to add more editorial input and unique content.
Sadly after a purchase by Centaur, a couple of major tweaks to search engine algorithms and a significant round of redundancies, the Engineeringtalk, Processingtalk, Electronicstalk, and Manufacturingtalk sites have been absorbed into The Engineer’s website under the Engineer Source brand.
It’s always sad to see titles disappear and journalists lose their jobs, and I wish all these editors the very best of luck in finding a new and hopefully better role. For more background information, I’d recommend Russ Swan’s blog (he’s the editor of Laboratorytalk, although he’s expecting this role to disappear very soon), which offers a detailed history, discusses what might happen in the future and also has a comment from Chris Rand.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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