Napier has conducted a number of research projects to understand how engineers use social media, which found that forums – and not sites like Twitter and Facebook – are the most popular platforms. But which forums do engineers use?
Our most recent study found that engineers use a wide variety of forums, particularly those relating to software and processors/microcontrollers. The full findings are now avaiable in this new report on the most popular forums for engineers.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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