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Star Media expand Hearst portfolio

  • Mike Maynard

    • Hot on the news that they have resigned their role as sales representatives of EBP publications, including EE Times Europe, Star Media has announced that they have expanded their portfolio of Hearst publications. Star can now offer the following titles:

    Embedded Developer
    Lighting Developer
    Electronic Products
    IC Masters
    Electronic Products China
    21iC
    Electronic Engineer’s Master

    I asked the team at Star Media about their decision to drop EBP titles. They confirmed that the rapid growth of Electronic Specifier, and the opportunities they believe it will offer in the next few years drove the decision to focus their efforts on the Specifier titles and representing Hearst publications.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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