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Black Dot Publishing launches digital electronics magazine

The first issue of EIU (Electornics Industry Update) is now available. Published by Black Dot Publishing, it compelments their Electronics Components World and Electronics Production World websites.
The magazine is published using Yudu, and is a mix of articles and news. Whilst I’m always happy to see new titles in our industry, I’d admit I’m not a fan of Black Dot’s “pay to play” model. With the website and magazine refusing to take content from many of the most important semiconductor and electronic components companies because these companies won’t pay for “editorial” coverage, the publications are incomplete, ignoring a huge swathe of our industry.
Despite my reservations, Black Dot appears to be doing just fine. So am I wrong? Is it OK to insist on payment for editorial coverage? And what do engineers think about publications that only give half the picture?

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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