As the Star Media team move over to focus on their Specifier family of publications, including ElectronicSpecifier, publishers are reassessing their reprsentation. DFA Media, publisher of Power Electronics Europe has decided not to hire a new representative at present, allowing advertisers to work directly with the publisher, Ian Atkinson.
I view this as a positive move. It’s hard to find good media reps (and hard for them to make good money). By interacting with a director of the publishing company, I hope that advertisers will get closer to the magazine, helping to improve both their campaigns and the editorial quality of the publication.
