We’ve added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video library. The video describes the key findings of the research, including the most popular social media for engineers.

If you are really pushed for time, however, our quick five facts about engineers and social media will let you impress your collegues with hard data from our research study.

For electronics and semiconductor marketing professionals who are particularly interested in using Twitter as a social media platform, we’ve got a great video that will let you understand the limitations as well as the opportunities of Twitter as channel to reach engineers.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Research for B2B Technology Marketers Social Media for B2B Marketers