Messe München International is launching a new show, Energy Storage, autumn 2012. It’s planned to be an annual event, which will run concurrently with electronica or productronica.
It’s good news to see Messe München investing in a new event, and there is no doubt that the topic of battery and energy storage technology is a great one to choose. However running the show in parallel with closely related events risks diluting the identity of Energy Storage. It will be interesting to see if it really can carve out its own niche, particularly during the electronica years.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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