I’m a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video.Com continues to grow. The site already hosts around 3,000 videos (i.e. 500 or more hours of information about electronics), and has just announced that the circulation of their newsletter is now up to 127,000.

Video is going to be more and more important to electronics industry marketers, and distribution of this content is a key element of successful marketing campaigns. Whilst generic services such as YouTube are going to remain important, targeting the audience you want to reach is obviously a key part of any marketing campaign, and with no costs to post a video there is no excuse for failing to upload your content to dedicated industry sites like Electronics-Video.Com.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Video Marketing in B2B Technology