We’re hearing very strong rumours that the Italian title Firmware will be launching a digital English language version in the near future. With a strong readership in Italy, it’s clear that engineers find the content valuable, and it will be interesting to see if they can replicate their success in other countries. Personally I’m just happy to see another publication investing and expanding in our industry: the news of the death of magazines has clearly been exaggerated!
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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