You’ve probably heard a lot about content marketing: how using high-value content can help drive inbound marketing and generate leads. But what does this really mean? And how can you build an effective content marketing campaign that will deliver tangible results that drive the business forward? Learn about content marketing by reading Napier’s latest tip sheet, What is content marketing?

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Inbound Marketing for B2B Technology