Internal communications isn’t just a stuffy staff newsletter that is sent out every quarter: all departments should be communicating internally on a frequent basis. Unfortunately marketing departments can sometimes get so focussed on external prospects and customers that they forget to communicate internally. This tip sheet explains why marketing departments should care more about internal communications, and shows that great internally communications, particularly with the sales team, are an important element of successful campaigns.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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