Site icon Napier – B2B PR and Marketing Agency

Get Elektorized!

Normally a title like this, and a social media storyline might make me worry. The new Elektor Projects website, however, is a truly impressive venture. The site aims to allow the suggestion of ideas for electronics projects, the best of which will then be developed by a selected group of designers into the projects that are familiar to Elektor readers.
It’s a simple idea, but works extremely well in practice. Presumably there will also be great opportunities to generate advertising sales: not only can you sell conventional ads, but I’d love to see manufacturers bidding to have their products used in the projects (and possibly the community voting on which product they think is the best solution). I’m excited to see how far Elektor can take this idea.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Exit mobile version