We’ve just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing campaigns. The tip sheet describes how you can use high quality content to encourage potential customers to hand over their contact details and jump into your sales funnel.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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