We’ve just posted another in our series of best practice tip sheets. This one is slightly different: How to brief your agency explains the importance of good briefs and gives ideas of how you can get more from your agency by delivering a clearer, more demanding brief.
-
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
View all posts
