The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors and the press. In 2013, the theme will be "shareconomy". Whilst some other people have already used this term, the organisers have again picked a word that isn’t being widely used, presumably to help their SEO efforts.
I’d be interested to know what you think: are these portmanteaus a good idea, or a little bit cringy? Hit reply to let me know, or post a comment on our blog.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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