Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to deny the rumours that they are considering a move to all-digital distribution, and then Newsweek announces that is will stop printing at the end of the year.

Whilst it’s hard to present the Newsweek decision as good news, I’m still optimistic about the future for publishers: the way that a publication is distributed isn’t that important: what counts is content. And if publications can continue to deliver great content, engaging readers and attracting advertisers, then perhaps digital distribution is a good thing. Newsweek’s move may be a defensive approach to cut costs, but in the future I’m sure that we will see publishers moving successful print titles to digital for positive reasons, because they see more opportunities and more profit in digital distribution.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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