B2B marketing professionals understand that social media isn’t just for consumer marketing and are including this new channel in their marketing mix. But what’s the most effective way to use social media? At Napier, we know that events offer some of the best opportunities to use social media to increase reach, attendance and engagement, and we’ve shared some of the things we’ve learnt in our new tip sheet, Using social media to promote B2B events. Download this free tip sheet now!
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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