Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice there are many different influencers involved in your customers’ decision making units. Our new tip sheet explains how to get coverage in the business press to reach the many non-technical influencers who play a part in deciding where a company buys your products, or those from your competitors.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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