Hot on the heels of the announcement of an embedded conference, Energi-Tech has launched a new online publication that targets embedded design engineers. Device Developer  (www.device-developer.co.uk) aims to be a real-time news source for an audience that I guess will be working on real-time embedded systems!

The site allows vendors to post news and articles direct to the site, a great way to generate content, but an approach that can be abused with suppliers submitting poor quality material, particularly as there will be a charge to submit content after the first three months.

It’s great to see any new publication, and hopefully the site will attract high-quality content. I’m not a fan of the pay-to-post model, but if the site gains sufficient momentum then perhaps it will become an essential part of embedded marketing campaigns in the UK.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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UK and British Technology Publications