How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer who started the rumours about an “X-Surface” games tablet from Microsoft. With the gadget and games media perhaps under the most pressure to publish first, fact checking is often not the first priority. This gamer reveals in a blog post how easy it was to be a source who gets quoted in some of the best-known technology news sites, despite having made the whole story up!
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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