The organisers of Embedded World have reported a small increase in the visitors to 22,500 and an increase in exhibitors to 900. It’s good to see that the attendance has grown: most people I spoke with felt that the show felt bigger, but that the aisles were a little quiet on the first and last day. There’s no doubt, however, that the show was a genuine success and will continue to be one of those events that embedded companies simply can’t miss. I’m looking forward to next year!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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