Although the trade media is key to most B2B technology campaigns, it’s often important to reach influencers through the business press. But how do you get business journalists interested in B2B tech? This video explains how we help our customers secure this valuable coverage.
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
