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PCIM focuses on energy storage

The organisers of PCIM have announced that there will be a special focus area of the exhibition for energy storage. Will battery technology becoming increasingly important for many different applications, this is a great move and will complement the papers on energy storage that will be presented at the conference.

PCIM isn’t the only show reporting good news: I also heard that productronica has 100 more exhibitors that 2011 signed up, and many of these are new exhibitors. It’s great to see that – in Germany, at least – shows continue to be a strong marketing channel.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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