Google launches tools to uncover effectiveness of mobile advertising
Mike Maynard
Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile ads. Whilst most B2B tech advertising continues to focus on desktop search, it’s inevitable that mobile will become a bigger part of the mix in the future. Check out Google’s video to how the tools could help your mobile campaign:
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
