Great model of the engineer’s product selection process from SupplyFrame
Mike Maynard
I really like this model of how engineers select and buy products from SupplyFrame. In their full article about the engineer’s design-in journey, they also pull out some great stats from research conducted by other companies. For example, as much as 67% of the buying process can be conducted online! Well worth a read.
It’s also worth checking out the three-part series of articles that SupplyFrame have written about the digital sales and marketing channel: useful information and great ideas to help you improve your campaigns.
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
