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Electropages adds in-app newsletters

Users of the Electropages app who subscribe the the email newsletter can now choose to have it sent via an alert directly to their handset or tablet. This isn’t just a “nice-to-have” feature: Electropage’s early research suggests that this delivery method increases page views: a finding that matches other research showing engagement to be much higher if read on either a tablet or a Smart Phone. We understand that there are plans to offer users the option to only receive product news / companies which are relevant to them. An Android version is planned for the Autumn, and Electropages will also roll out localised versions for China, Asia, Germany and Brazil by the end of this year.

Author

  • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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