Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you’re thinking of using QR codes in your next campaign, this video will explain the basics of QR codes, and also give you some ideas of where to use them.

A topic that generates lots of questions from our clients are the reports that they receive from publishers about their online advertising campaigns. They rarely – if ever – match exactly the stats from Google Analytics. This short video explains the main reasons why you would expect to see a difference: if GA reports fewer visits than the publisher, it doesn’t mean the publisher has padded their stats!

View all our videos on the Napier YouTube Channel.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Video Marketing in B2B Technology