There’s some great research from SupplyFrame that benchmarks the breakdown of marketing budgets in the electronic components industry. Whilst there have been similar studies, this is the first time I’ve seen results that are specific to the electronics industry. The results are summarised in a great infographic, and I’d also recommend you read SupplyFrame’s post that gives you the background to the marketing spend analysis project.
-
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
View all posts
