Want to know whether your advert is working or not? EPP is offering an independent report that will tell you how much attention readers pay to your advertisement, including the headline, text, graphics and logos. You’ll also get comparative figures from the other adverts in the issue, and can submit five questions to the research (for example you can ask about your company’s reputation as well as finding out about the effectiveness of your advert).

All adverts of 1/3 page or larger in the October issue will be entered into the copy test free of charge.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Research for B2B Technology Marketers