6% of the visits to Napier’s website in the last year were from mobile devices

Google is getting tough on websites that don’t offer a mobile version and a good experience. THey’ve announced a change in mobile search rankings that means if you don’t follow their mobile recommendations or if you make common configuration mistakes such as broken redirects or flagging smartphone-only errors, then your site will not rank highly in mobile search results.

Whilst access from PCs remains the predominant interface to B2B websites, mobile devices are a significant percentage of the traffic and B2B marketers can’t ignore mobile any longer. This move by Google is definitely going to force companies to have a strategy for supporting mobile access to websites and providing a good mobile experience.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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