Elektroniktidningen enters joint venture to launch Finnish electronics publication
Mike Maynard
Great news for engineers in Finland, who are still morning the closure of Prosessori: Swedish publishing house Elektroniktidningen has joined with respected Finnish journalist Veijo Ojanperä to launch Elektroniikkalehti, a new dedicated Finnish new service for electronics engineers. With Veijo Ojanperä driving the editorial and Elektroniktidningen providing the website and handling the sales, I’m confident that this will be a product that both readers and advertisers will love.
This is fabulous news. The Finnish electronics market is so much more than just Nokia: in fact it has one of the most dynamic start-up scenes in Europe (not just Angry Birds!). There is a real market for a Finnish publication, and it was a real shame that a high-quality publication such as Prosessori had to close. So it was especially nice to hear the promise that Elektroniikkalehti will, “pick up where Prosessori left off.”
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
