Without doubt, funkschau thinks up the most creative advertising promotions in our industry. In the past, they’ve offered discounts based upon the advertising buyer’s age, on the age of the company advertising, and are now offering a discount based upon the sum of the digits of the advertiser’s phone number to celebrate their 85th anniversary. Unfortunately the offer is only open to companies with a German landline number, but I love the idea, as it’s another great way to get advertisers excited about the product.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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