55% of B2B professionals search for information on social media*
twitter has launched their ‘related stories’ feature. This will show sites that have embedded a tweet to "surface the stories" behind the tweet. Whilst this might be a good idea, I can certainly see some opportunities for people to take advantage: I wonder who will be the first to embed a competitor’s tweet into a less-than-complementary story, turning the tweet from promotion into a real problem.
*according to a survey by MediaBistro.
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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