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UBM plans for the future

  • Mike Maynard

    • Revenue fell by 11% in first half of 2013. Online revenue fell by 4%.

     

    There’s a great article in theMediaBriefing about UBM’s plans to invest in future growth, and to transition to an "events-driven, digital content marketing business". Perhaps the most interesting thing for tech marketers is that UBM CEO David Levin said the company will have either sold its existing traditional media businesses in the Tech and Built Environment divisions or recast them as digital, events-driven content marketing brands by the end of 2013. Will the tech business be sold, or is the relaunch of a new "social" EETimes.com sufficient to make the brand fit UBM’s model? I guess only time will tell.

    Author

    • In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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