It is sometimes said that the online opportunities are limited in Eastern Europe, with publishers focusing more on print titles, but this is no longer the case in most countries. One example is hungry where ELEKTROnet has redesigned their website with a new simplified layout that can compete with some of the best layouts in Europe. With Eastern Europe continuing to grow in importance for many companies in the electronics sector, it’s great to see publishers in this region investing in their websites.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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B2B Advertising Strategies and Techniques Eastern Europe & E. European Technology Publications