Power Systems Design North America (PSDNA) will increase its print frequency from six issues a year to 10, matching the sister title Power Systems Design Europe (PSDE). Whilst the publishers haven’t said this, I suspect the editorial content of the two titles will get even closer, ultimately resulting in a single product that effectively allows advertisers to effectively geo-target in print.

It’s interesting that this follows on from the recent announcement that Bodo’s Power will be printed in the USA. There definitely appears to be a print renaissance in the USA: even Newsweek, which loudly announced the end of the print magazine around a year ago, will re-introduce a print edition in January 2014. Whilst I think that real-world economics will mean that the return to print is limited, it’s nice to see that magazines aren’t completely dead!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications USA and American Publications