It’s interesting to see how different publishers are trying to encourage greater engagement from readers – particularly those who are experts in their fields.
Perhaps the simplest way is to give engineers with something to say about technology a platform to reach their peers, and this is exactly what OpenSystems Media is trying to do with their invitation to guest bloggers. They’ve asked:
At embedded-computing.com – the largest embedded technology content publisher – we’re looking to feature bloggers on our site to cover a range of embedded computing topics including automotive, Internet of Things (IoT), M2M, medical technology, processing technology, software development, open source development, and more.
DSP-FPGA.com is looking for bloggers to talk DSP, FPGA, and EDA trends, developments, and applications. Blogs can be as short as a few paragraphs, or longer columns; have fun with your topic, but no sales pitches will be accepted as readers are turned off by promotional-oriented blogs.
It’s notoriously difficult to get most engineers to spend time writing, but I’m sure an approach like this, which allows engineers to access a large audience with minimal commitment, is a great way to encourage more interaction in our community.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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