Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old’s take on the Arrow “Five Years Out” campaign. The approach has drawn some varied comments, and it seems that whilst some people appreciate the courage of taking a different approach, others simply don’t like it. As we’ve got competitive clients, I’ll refrain from passing an opinion, and leave you to watch the videos and decide what you think:

More videos on Arrow’s YouTube Channel.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Napier Client News Video Marketing in B2B Technology