TIMGlobal Media (formerly Thomas Industrial Media), publishers of IEN Europe and several other great titles, are launching a Russian publication. NPI (nowotsi promyshiennay inzenerii was launched with a pilot issue at Hannover Messe, and the first full issue will be published in October 2014, with four issues planned for 2015.
The publication will be primarily digital, with 7000 subscribers receiving electronic copies of NPI. The publishers also plan to distribute 1500 printed copies of each issue at trade fairs and conferences.
As with IEN Europe, the publication will address a broad range of engineering topics, including electronics, automation, production and maintenance.
It’s good to see a new publication launch in Russia, where the opportunity for many of our clients isn’t matched by the availability of good publications. It will be interesting to see whether the digital distribution is an approach that works with the Russian market: typically digital magazines still have significantly lower readership than print. With the limited number of high-quality, local-language publications, however, we’d expect that NPI will be a success, and an important way to reach engineers in this country.
