B2B buyer behaviour has been under the microscope for many years, and as buyers continue to evolve as quickly as the media and channels around them, the need for marketers to truly understand their purchasing decisions has never been more important.
Already in its fifth year, B2B Marketing and BaseOne’s collaborative Buyersphere report once again looks beyond what the marketers think, and provides insight directly from the B2B buyers’ themselves.
Check out our infographic below which summarises some findings from the report.
