Enginuity Europe’s approach is to combine engineering experience and journalist skills, to conduct hands-on evaluations of technology, creating truly unique content that represents a new era in B2B media.
The publication will allow a mix of editorial content generated by Phil and his team with content generated by suppliers, The site uses clear branding in the editorial videos, which should ensure visitors can immediately recognise independent analysis by the editorial team and differentiate this from the inevitably biased content produced by manufacturers.
It’s great to see a new publication launch in Europe, and we really hope that Phil is successful with this venture. Our industry has seen a couple of video-centric sites launch with limited success, and maybe the focus on editorially-produced videos will be the secret that ensures Enginuty Europe is one of the go-to publications for engineers.
