Great campaigns are driven by insight: brands and agencies understanding the perceptions of potential customers and how to change them to help the client achieve their business goals. There has never been a better opportunity to gain this insight: before the advent of digital PR, data was a scarce resource, which meant that for many brands there was little difference between insight and inspired educated guesses. Today, however, brands and agencies have more opportunity to understand their customers and evaluate campaigns than ever before. The big question is whether brands can translate this data into useful insight.
Have a read of our full article on why great B2B campaigns need deep insight, as featured in B2B Marketing’s first PR Agencies Benchmarking Report.
If you need any help implementing an effective B2B campaign that uses deep market insight, give us a call on +44 (0)1243 531123, or send me over an email to mike@napierb2b.com.
