In December 2015 – Cision, a global media intelligence company announced its agreement to acquire PR Newswire, an American based company offering products that help communicators create, optimise, distribute and measure content across traditional, digital, mobile and social platforms.
This acquisition will help to create a global leader of communications software and services. By merging PRN resources and Cision’s award-winning PR and social software, the agreement will be able to offer a seamless, integrated and ongoing commitment to bring a leading solution to both customers and partners.
“Bringing Cision and PR Newswire together will enable communicators to turn data into actionable insights – the necessary link between communications and business outcomes,” explained Peter Granat, Cision CEO. “We are serious about building a comprehensive platform to help our clients manage the entire lifecycle of communications – from influencer discovery and content distribution to engagement and campaign analysis”.
This transaction is the latest example of Cision’s unfaltering commitment to the continued delivery of innovative products and services and advancement of marketing and communications professionals.
“We are very excited about the transaction and the opportunities it would provide for our clients, partners and employees,” said Robert Grey, CEO of PR Newswire. “PR Newswire helps PR, IR, Marketing and compliance professionals maximise the impact of their communications programs through best-in-class solutions and the combination with Cision would further enhance that capability”.
