How do you promote your company? I’m betting you’ll have a website, pretty standard in today’s times. Maybe you run print ad’s in trade publications or possibly even banners or pop ups online? You might even be investing in Social Media? So you’re putting all this effort in but I bet you’re wondering…where are all the leads? Who is looking at my website and what are they interested in? Why aren’t the phones ringing off the hook? Sure, Google Analytics can give you an indication of your website statistics but there is no actionable data, no tangible leads to follow up. What one thing can you do to change this and get more bang for your buck? It’s time you considered marketing automation. Marketing automation is widely recognised in B2B sectors as being a game changer. Here are 5 key facts that you need to know about how marketing automation can help your business.
Build your Pipeline – B2B marketers who implement a marketing automation strategy using marketing automation software such as Hubspot increase their sales pipeline contribution by an average of 10%. Think about your bottom line, what could that extra 10% mean to you and your sales team?
Small Businesses can benefit too – you might be thinking that only global businesses can make use of marketing automation, but you’d be wrong! The Hubspot platform is the leading automation platform for small businesses. Marketing automation is perfect for businesses with a niche focus or those who serve a number of audiences. Marketing automation gives you the power to deliver the right messages to the right people at the right time.
More opportunities – we’re all busy. Our calendars are full of reminders and appointments but what if marketing automation could relieve the stress of following up prospects? 67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing with marketing automation, with 15% seeing their sales opportunities increase by 30% or more.
Better Leads – The top benefit of using marketing automation, according to those already working with a platform, is the increase in lead quality, therefore increasing your chance of conversion.
Lowering Costs – That’s right, marketing automation can save you money! In a report by Demand Metric, marketing automation using the ‘Inbound’ approach costs 62% less per lead that traditional outbound or interruptive marketing.
So there you have it. Five really great reasons to take the next step and find out how marketing automation could boost your business. If you want to read more on marketing automation then download our guide – 25 Marketing Automation Facts below.
