Industry-wide and on a global stage, Embedded World has long been regarded as the number one place to exhibit and visit when it comes to embedded system technologies. This year was no exception.
Exhibitor and attendance figures broke new records in this the 14th year of the trade show. Such is its significance within the industry, trade visitor numbers were up by 17% at 30,063 of which around one third were international visitors from outside Germany. The number of exhibiting companies also saw an increase of 4% to 939 from 38 different countries. In addition, over 1,000 eager engineering students from across Germany, Austria and the Czech Republic attended on the third day of the fair, which is known as student day.
Exit Polls
NürembergMesse Management Team, hosts of the show, also ran polls amongst both exhibitors and visitors which both rated the show as a resounding success.
Nine out of ten of the 30,063 trade visitors stated they had procurement decision making responsibility, with 94% saying they would recommend the show to colleagues and business contacts. 96% said they would return for the show in 2017.
The exhibitor poll showed that 93% of exhibiting companies rated the event as a success with almost as many saying they would book again for next year. Nine out of ten companies expect follow-on business from the event with 94% saying they had made new business contacts. Organisers continue to ensure that Embedded World is well targeted with 97% of exhibitor respondents stating that they had reached their target groups at the show.
Embedded World and Electronic Displays Conferences
Alongside the trade show, and just as successful, were the embedded world and electronic displays conferences which together attracted 1,666 experts from all over the world to share their professional knowledge.
As well the looking at the usual subject areas of systems, software and hardware engineering, the focus of the embedded world conference was very much on IoT and its safety and security aspects. This was highlighted in the keynote address by Eugene Kaspersky, CEO of Kaspersky Lab, the theme of which was “The Long Hard Road Out of the Cyber Dark Ages”. In his address, Kaspersky called for the introduction of universal development standards to make software more secure in the age of IoT where and the increasing fusion of IT with the embedded environment.
Celebrating its 30th anniversary, the electronic displays conference looked at conceptual approaches in display technology and automotive applications.
Napier at Embedded World 2016
This year, Napier had six clients exhibiting or speaking at Embedded World and arranged a total of 118 editor meetings. So far these clients and their products have generated over 60 pieces of coverage across the European technology press and Napier is following up to generate a further twenty plus pieces of content which includes in-depth articles, interviews and thought leader pieces.
The Embedded World Exhibition and Conference will be held again in Nuremberg from Tuesday 14 to Thursday 16 March 2017.
