Congratulations to the whole team: we’ve passed our bi-annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit again. This is a challenging audit of our processes and procedures, particularly after the changes made a couple of years ago that introduced new auditors and beefed-up the requirements.
Benefits of CMS Accreditation for Clients
The PRCA outlines several benefits for our clients, including:
You will have peace of mind you are buying a professional service from a PR company that’s committed to excellence
You will have the assurance that all CMS-accredited PR agencies are well-run businesses that adopt best practices in all areas of their organisation
No PRCA member agency can rest on their laurels once they’ve attained the CMS standard. Accredited agencies are continually assessed and have a formal review every two years, where they are rigorously tested by an independent auditor
The audit is carried out by Redfin who bring extensive experience and expertise to the audits as they are a leading consultancy to in the creative, media and technology industries.
In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
