Although it’s rather consumer-focussed, Mary Meeker’s annual internet trends report always makes very interesting reading. Although the growth of internet use, particularly on mobile, is not surprising, there are some interesting issues and trends that are discussed. Some of the topics we found particularly interesting were:

  • The growth of mobile advertising
  • The growing impact of ad blockers
  • The way new online-first brands have used personalised distribution to grow in popularity with millennials
  • The importance of shared video and images to storytelling, and how creators, consumers, and advertisers are taking part.
  • The innovation coming from China in areas such as e-commerce, messaging, travel, financial services, and on-demand transportation

To find out more about internet trends, view the slides or read the report.

 

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Research for B2B Technology Marketers