At Napier we believe in using real data to drive marketing decisions and plans. So we do a lot of research to ensure we understand the views of our clients’ potential customers. A recent project looked at the European distribution market, and we’d like to thank everyone who participated. We usually offer some form of incentive; for this survey Mr. Pete Shepherd of Telesoft Technologies won a Fitbit Surge. Congratulations Pete!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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